
Ad campaign for Jatpat. Seems to me that the ad was created by first laying out clipart and then painting over it in gimp or photoshop. While the idea itself is ok, the poor quality of the illustration completely kills it.
1. Because they are clipart, the food seems to have a wooden quality about them. I would have added lively, fresh and writhing food. Remember what it felt like to see the Gaul’s dinner table in Asterix as children? Food illustration should do that to you. Then the Jatpat really makes sense.
2. The dude doing the eating could seriously do with some character. Yo might as well have added the head of a spanner there and it would have done pretty much the same job. By adding more personality to the ‘eater’ the ad could have really leveraged the digestive power of the food.